“Viral” Product Adoption
Product spread is often modeled with epidemic models, hence the popular idea of the “viral” product. With collaborators at UIUC, I studied a new model of product adoption that combines an epidemic model with opinion dynamic models, resulting in adoption behavior that is driven both by how good the product is as well as how much a person’s neighbors like the product. We focused on understanding how both the properties of the product and the social network lead to the spread of a product.
Papers:
S. F. Ruf, K. Paarporn, P. E. Pare “Going Viral: Stability of Consensus-Driven Adoptive Spread”, IEEE Transactions on Network Science and Engineering 2019. PDF
S. F. Ruf, P. E. Pare, J. Liu, C. L. Beck, Tamer Basar “A Viral Model of Product ´ Adoption with Antagonistic Interactions”, American Control Conference 2019. PDF
S. F. Ruf, K. Paarporn, P.E. Pare and M. Egerstedt, “Dynamics of Opinion Dependent Product Spread”, IEEE Conference on Decision and Control 2017. PDF
